Business Plan

БОЛЬШАЯ ЛЕНИНГРАДСКАЯ БИБЛИОТЕКА - РЕФЕРАТЫ - Business Plan

Business Plan

BUSINESS PLAN

Introductory letter 2

Executive Summary 2

STATEMENT OF OBJECTIVES 2

Mission Statement 2

Driving Force 3

Market Position 3

Streanthes and Weaknesses 3

Streanthes: 3

Weaknesses: 3

Opportunities and threats 3

External Opportunities: 3

External Threats 4

Key Factors For Success 4

Goals and Objectives 4

Strategy 4

BACKGROUND INFORMATION 5

TECHNICAL DESCRIPTION OF SERVICE 5

MARKET DATA 6

Target Market Information 7

Social Environment 7

Demographic 7

Culture 8

Political Environment 9

Economic Environment 9

Competitive Environment 10

Potential Problems 10

Market Data Summary 10

Target Clients 10

Target Market Size 10

MARKET STRATEGY 10

Product 10

Price 11

Place 11

Promotion 11

SELLING TACTICS 12

Cash and Accounts Receivables 12

Peak sales 12

OPERATIONS PLAN 12

FINANCIAL PLAN 13

Necessary Financing 13

Cash Budget 13

Balance Sheet 14

Income Statement 15

Ratio Analysis 16

Depreciation Estimation 17

Fixed Capital Estimation 17

Working Capital Estimation 18

Marketing Estimation 18

Rent Expense Estimation 19

MANAGEMENT PLAN 20

HUMAN RESOURCES PLAN 20

CONCLUSIONS 21

Introductory letter

This business plan was created to check the idea about the

effectiveness of the creation of the database that will help clients at

different shopping centers to find products more quickly. As a result, it

saves their time and money.

Executive Summary

The company name is Svetlana. The main idea of venture is the creation

of the database of products that will help potential clients to find what

are necessary for them.

The mission of it is to be the best consultants of defining the

nonfood product location at the Irkutsk markets, to take care of our

clients by saving their time and money, when they do shopping, to offer the

best service by using modern computer technology and polite and affable

consultants

The market of such informational service is quite big and has a lot of

opportunities for development. In addition, Svetlana can use the greatest

of them because there are no competitors at the market. It offer product

that satisfy most of this market demand, as the product contain all main

information potential clients want to get to find a product. The sales

policy is build on the statement that clients lose nothing, but only save

their time and money.

After the third year of existence, Svetlana reach the after-tax profit

level of $3 510 and will have ROE 35%.

The structure of the company is simple as it is quite small, and it is

ineffective to use complex system of the distribution of functions.

So, as a result of market opportunities, Svetlana have a lot of

chances for succeed.

STATEMENT OF OBJECTIVES

Mission Statement

We will be the best consultants of defining the nonfood product

location at the Irkutsk markets. We will take care of our clients by saving

their time and money, when they do shopping. By using the best computer

technology and polite and affable consultants, we will offer the best

service our clients can get.

We will create a positive working environment for our employees that

will promote satisfaction and personal growth.

Driving Force

* Our company will offer service that does not exist yet at Irkutsk. It

will create very good advantage for our development.

* We will place the emphases on the Internet and telephone consultations.

* The business will be based on TQM.

Market Position

The main our clients are busy people who do not have time to go from

shop to shop and want to find product as quickly as possible. Such people

are the most likely users of our database.

Streanthes and Weaknesses

Streanthes:

* Low-cost equipment

* The absence of such database at all local product markets

* Skilled labor force

* Low operational cost

* Use of high technology

Weaknesses:

* The creation and updating of database may take a lot of time

* Poor marketing materials

* High taxes for this kind of service

Opportunities and threats

External Opportunities:

* Changes in tax structure

* The Increase of customer demand level

* The government policy for supporting the small business sector

External Threats

* Increased competition

* Economic downturn or recession

* The decrease of customer demand level

Key Factors For Success

* The absence of competitors

* Broad approach that is provided by the use of Internet and telephone

consultations

* Polite and affable personal

Goals